marketing & photography
Kyndal white
Laporte products
My role for LaPorte Products was to plan and execute photoshoots while maintaining brand guidelines with posing and coloring. Curate a comprehensive social media calendar each month for the marine industry while also jumping into a new audience for outdoor furniture. Implementing reels once a week to bring in a younger audience. Various digital and print ads created for events as well as assisting planning events and working trade shows.
digital & print ads
Social media
Instagram: 3/2025 - 12/2025 vs. 3/2024 - 12/2024
paid views
4,819
22.7%
views
128,874
92.8%
organic views
124,241
105%
Published posts
217
56.1%
followers
2,521
6.6%
Net follower growth
125
2.76%
Facebook: 3/2025 - 12/2025 vs. 3/2024 - 12/2024
paid views
1,597,198
11.3%
views
1,725,622
9.4%
organic views
128,424
25.3%
Published posts
131
14.9%
followers
5,510
2.2%
Net follower growth
111
13.3%
analytics for the first full year of laporte products' socials. niche category in marine protection while launching an outdoor furniture line