Laporte furnishings

LaPorte Furnishings began as The Cool Shade Umbrella, a modern solution to an age old problem. Having to buy an umbrella every time a part breaks. The Cool Shade Umbrella is a completely modular umbrella solving the long term issue so many people have faced. This soon evolved into outdoor furniture and Serenity Furniture was born. My job was to bind the two together and set the foundation for this new division at LaPorte Products including, photography, branding, print materials, and providing content for a brand new website.